Shriram Automall’s one-day auction event sees transactions of Rs 215-cr

Shriram Automall India’s one-day auction event – SAMIL Utsav – saw over 14,500 used vehicles and other assets listed, resulting in deals worth Rs 215 crore.

Shriram Automall India (SAMIL), a marketplace for used vehicles, said on Wednesday that its one-day auction event – SAMIL Utsav – witnessed the listing of more than 14,500 used vehicles and other assets for auction, resulting in transactions worth Rs 215 crore.

SAMIL Utsav is a one-of-a-kind phygital format auction held every year on SAMIL’s business anniversary on February 26th by hosting over 100 auctions in 100 cities across India.

The Shriram Automall Group consists of SAMIL, CarTradeExchange, an online auction platform, and Adroit Auto, an inspection and appraisal service provider.

More than 14,500 used vehicles and other assets in segments such as cars, trucks, construction equipment, agricultural equipment, two-wheelers and three-wheelers from a wide range of sellers were exhibited .

Sameer Malhotra, Director and CEO of SAMIL, said, “We have created history in the used car industry by holding over 100 auctions to sell over 7,900 units of vehicles and other assets, dealing with transactions worth Rs 215 crore in a single day where more than 30,000 customers from 100 cities came to participate in the SAMIL Utsav.

Shriram Automall also inaugurated another state-of-the-art facility in Noida on February 26 as part of its strategic expansion plan and intends to launch more in CY2022.

“As a forerunner in the industry, we are suited for this generation of tech-driven audiences and have therefore launched live streaming of auctions on the MySAMIL app. This new phygital aspect of the auction will give potential buyers a full preview of the vehicles before bidding,” he added.

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